Meet Laurie

Once upon a time, in the vibrant world of entrepreneurship, Laurie Stirling began her journey at the young age of 21. With her first business rooted in graphic design, she quickly evolved it into a thriving web development company that generated impressive six-figure profits over a span of 14 years. This success provided for her family, their home, and their travels. But when the time came to sell her business and relocate from Australia to the UK, Laurie was faced with a harsh reality: her business was not self-sustaining. Without her at the helm, it was worth little. 

 

This painful realization ignited a fire within her. Laurie understood the immense challenges that ambitious business founders face—being the bottleneck in their own operations, juggling too many decisions without a clear action plan. Inspired by her own experience, she transformed her career into that of a certified Agile Business Analyst, gaining invaluable insights into what truly drives sustainable growth. With first-hand experience in selling and exiting her own business, she was uniquely tasked with empowering others to flourish where she once struggled. 

 

Laurie's expertise didn’t come easy. Her passion for a skill that most avoided—budgeting with unpredictable income—led her to become a business coach. But as she diagnosed problems through numbers, she soon discovered that she needed a deeper understanding of operations. Undeterred by the challenge, she sought out opportunities to learn in unconventional ways, even accepting a role that drastically reduced her income, but allowed her to gain the knowledge she craved. After 18 months of absorbing operations know-how, she became the 2IC for multiple businesses, fetching them new heights through her hands-on leadership.

 

Today, at Laurie Stirling Consulting, she offers a personalized, one-on-one approach grounded in logical decision-making using metrics and data. Business founders benefit from her warm, friendly guidance as they identify bottlenecks and develop customized strategies. Success stories abound, with countless clients extracting themselves from business dependence while simultaneously achieving remarkable growth.

 

Laurie cares deeply about solving her clients' challenges. She has lived their struggles and witnessed the transformative power of clarity and direction. As a recent award-winner of the Global CFO Excellence Award for Media Strategic Planning Business Leader of the Year 2024, her authority in the field speaks volumes. With every metric tracked and every mindset wobble addressed, Laurie is there every step of the way—from brainstorming strategies to executing them. In her world, every business founder is closer to their dreams—and ready to not just survive, but thrive.