An OBM (Online Business Manager) is a professional who helps businesses with tasks related to managing their online operations, such as managing their team, scheduling and organizing tasks, and managing their business systems and processes. While some may eventually become the face of the business, is not a requirement for making six figures. There are many factors that can contribute to a person's income, including the level of experience, the size and scope of the business they work with and the specific services they provide. Additionally, some OBMs may choose to specialize in a specific area such as contract creation or email marketing, which can also impact their income potential. Ultimately, it's not necessary for an OBM to become the face of a business in order to make multiple six figures. Here are some tips for increasing your income as an OBM.
Build your experience and expertise. As with any profession, the more experience and expertise you have, the more valuable you'll be to potential clients. Consider taking on additional training or certifications to expand your knowledge and skills. That's one of the main reasons why I teach how to become a COO, because an OBM is in such a great starting point position, especially, with their experience in project management that they can continue to build their skills in that area.
Consider working with larger or more complex businesses. The size and scope of the business you work with can have a big impact on your income potential. So consider seeking out larger or more complex businesses to work with. They may be more willing to pay more for your services. Another way to increase your income as an OBM is to specialize in a specific area such as content creation, email marketing, sales funnels or even inside the tech industry using systems such as Agile or Scrum. This can help you stand out from other OBMs and attract clients willing to pay a premium for your specialized services.
Finally, negotiate competitive rates. It's important to rem
ember that you are providing valuable services to your clients and you should be compensated accordingly. Make sure you negotiate fair and competitive rates for your services and don't be afraid to ask for what you are worth, even if you don't have the confidence for a few weeks in the role. That confidence will come, especially if you have someone like me, a mentor in the background that you can lean on, or a community that you can draw on to help with any unknown areas or weaknesses in your skillset that you can ask advice for in those areas.
Becoming the face of the business is not a requirement for making multiple six figures. You don't have to start your own business if you are not comfortable being in that role. If you are, absolutely go ahead and do it. But by building your experience and expertise, working with larger or more complex businesses, offering specialized services and negotiating fair and competitive rates, you can increase your income potential and achieve your financial goals.
If you liked this advice and would like personalized mentoring from yours truly, I am available for one-to-one coaching, or my small group digital COO Accelerator program might be the container for you to increase your confidence, grow your skills, and become indispensable to your team.
Have a productive day.
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